With e-commerce logistics predicted to emit 25M metric tons of CO2 by 2030, reducing the carbon footprint of the e-commerce industry is a necessary, long-term investment. One way that brands, packaging suppliers, and logistics companies are addressing unsustainable practices is by piloting reusable packaging.
Historically, uptake of reusable packaging has been slow due to logistical complexities, affordability, and worries about customer adoption. However, consumers are also ready for a switch: A 2023 pilot study conducted by the WWF found that one-third of consumers opt for reusable packaging when given the option.
It’s important to note that for reusable packaging to actually be sustainable, companies need to ensure its return and reuse. For instance, plastic reusable packaging typically needs to be used 50+ times before its environmental impact outperforms paper packaging.
Want to see more research? Join a demo of the CB Insights platform.
If you’re already a customer, log in here.
The post The reusable e-commerce packaging value chain market map appeared first on CB Insights Research.